When you are creating a website to promote your real estate business, your priority is to attract as many online visitors as possible. In short, you should create a website that can generate potential clients. Your website depends on what kind of real estate investment model you are dealing with. There are many business models in real estate investing – buying houses, buying notes, short sales, fixing and flipping, wholesaling, or a combination of two of these models.
Your website must be easily adaptable to suit your business needs to achieve maximum profitability. Here are a few popular business models in real estate investing:
1) Buying Houses
This is the most popular business model. Most real estate investors buy houses. Buying houses can include buying them in retail, cash or terms.
2) Selling Houses
Many investors buy a house for a smaller price then sell it when the market favors higher price for the same property. Properties can be sold in retail or terms, such as lease options, or in cash.
3) Wholesaling and Rental Properties
Most people call wholesaling “flipping houses”. In this case, you buy houses in distress that need repair. These types of properties are being sold at a cheaper price. After buying it, you then need to overhaul it to make it look better. Once the repair is completed, you can resell it for a higher price, at least 25% higher than its original sales price. This is where you can gain profit. Or you can have it leased to receive a passive income every month.
4) Buying notes
Other investors specialize in buying and selling notes. If you are the loan specialist and you own notes, you become the lender and do not have to own the property.
5.) Commercial real estate
This covers a wide range of properties, such as apartments, shopping centers, land and so on. Some real estate investors combine both commercial and residential estate. Residential real estate involves residential houses, whereas commercial property includes building used by different businesses where they transact their day to day operations.
6.) There are business models that are related to putting resources into real estate. These include:
- i) Private money
When investing in real estate, sometimes you need to look for private money investors to finance your deals. For this reason, you have to actively look for private money investors to finance these deals.
ii) Short sales
As part of real estate investing, you sometimes find yourself negotiating with lenders so that they can accept terms that are lower in value than what they would normally require. This process is called short sale and forms a part of most property investors businesses.
iii) Loan modification
Loan modification has become popular in the recent years. Many investors in this type of business model are also licensed agents and mortgage brokers.